San Francisco is a city of beautiful landscapes and diverse residents. It is rich in cultural offerings and its world class accommodations help to make it one of the most popular destinations for conventions and trade shows in the United States. One of the biggest challenges facing trade show advertisers is attracting and keeping visitors at their booths long enough to establish contact and promote their products. Conventions and trade shows are held in large venues and it is extremely difficult to make your booth stand out in the crowd. Offering a free trade show massage to potential clients is a unique way to attract visitors to your booth and allows you that extra time needed to develop strong sales leads.
Improving Trade Show Marketing with Chair Massage
A free chair massage is an enjoyable incentive to draw people to your area. Once there, people will often wait in line in order to experience the relaxing and healing benefits of a seated massage. Normally, a visitor to a booth spends a few seconds saying hello and helping themselves to promotional literature, and then continues on their way. A booth offering a trade show massage has the benefit of higher visibility because of the steady crowd of people who are waiting for a chair massage. People are naturally curious and will come to see what the excitement is about. While your future clients are waiting, you have the opportunity to interact with them and let them know how your company can meet their needs. Once they have enjoyed the seated massage, their positive experience at your booth is likely to make your advertising message more memorable.
Depending on your needs, JoyLife Therapeutics can supply one or several highly skilled, certified massage therapists to your trade show booth. There are three important factors to consider in order to establish the appropriate number of chair massage therapists to have on hand:
- The number of sales people at the booth
- How many attendees are at the event
- The estimated number of attendees who will want a chair massage
We consider the size of the sales team at your booth to be the most important factor in choosing the right number of massage therapists. In order to take full advantage of this unique marketing tool, it is essential to have a correct balance—we recommend using the ratio of 1 massage therapist for every 2 sales people. This will guarantee that everyone at the booth will stay busy. If there are too many trade show massage stations, your potential clients may receive their complimentary massage and leave before your team has had a chance to make sufficient contact. If too few chair massage stations are used, the increased waiting time could lead to a drop-off in visitor traffic.
We strongly recommend that waiting times be kept between 5-7 minutes. This will ensure that you have a sufficient amount of time to generate sales leads and make your sales pitch without causing guests feel that their time is being wasted.
Scheduling Your Trade Show Massage Services:
Or call us at 415-609-8655 or 1-888-564-6122